What's Your Story? Your business's story is one of the most important stories you can tell. As highlighted in this short film I edited for my friends at FIFO, a filmmaker's consortium in the Lehigh Valley, it's not just any story. It's the right story at the right time.
There are a lot of different stories your business can tell from the standard promotional video, to case studies, testimonials and what I like to call the "Why you do what you do" story. This gets in to your passion for your business and why you started it.
Why should you tell your story? Simple. Your website is your 24/7 sales tool. It can educate and entertain while you sleep. Having video on your website keeps visitors on your site longer than a site without video. Time in which you can build a relationship with potential customers and differentiate yourself from your competition.
So, what's your story?